Lead storyPublic relations · Media support · Belgrade

Get the story right. Then get it everywhere.We get you heard.

IMPRSHR is a public relations and media support agency in Belgrade. With Marija Trivić Media Support & Consulting, we prepare your story and your spokesperson, then take them to the editors who matter in Serbia and the region.

Plan your coverageBook a media brief Find your strategy ↓42 clients on record

Spokesperson at a press conference with cameras — Every launch, statement and interview is built for the cameras before the cameras arrive.

LATEST

RTS NAUKAMarija Trivić: Promovisanje nauke je najvažniji posao BLIC BIZNISMenja se način na koji pretražujemo: od SEO do GEO BIZLIFEPR nije glamurozan posao KLUB PREDUZETNICAŽena sa vizijom i ciljem: Marija Trivić INSTORE / NASLOVI.NETSvet je mnogo više od onog što vidimo u vestima NEDELJNIKAI Hype: a bubble about to burst?NEDELJNIKStrah od eksperimenta NEDELJNIK"Ne, hvala" je odličan odgovor

The media desk25+ years on both sides of the story

Marija Trivić Media Support & Consulting · since 2012

Marija Trivić, founder of Marija Trivić Media Support & Consulting — Marija Trivić, founder. 25+ years in journalism and public relations.

Journalists interview people, not logos. For more than 25 years Marija Trivić has worked on both sides of the story, first in the newsroom and then beside the companies, institutions and public figures the newsroom writes about.

In 2012 she founded Marija Trivić Media Support & Consulting, the media practice inside IMPRSHR. It prepares the angle, the spokesperson and the timing, and keeps the relationships with editors that make coverage possible.

“PR nije glamurozan posao.”Headline of her BizLife interview: PR is not a glamorous job

She writes a regular column for Nedeljnik and has spoken about science, media and AI on RTS, in Blic and on podcasts. Stefan Ilić leads the web, search and AI side. Clients get the same discipline: a real story, the right person to tell it, and honest reporting on what was published.

NedeljnikRTSBlicBizLifeKlub PreduzetnicaInStoreApple PodcastsSpotify

How our public relations work → · About IMPRSHR →

Media support, section by sectionSix ways we put you on air

Media support is the PR in IMPRSHR: everything between your news and the published story.

Media relations

Press releases, interviews, features and columns in national and business media.

Media training

Key messages, spokesperson preparation and interview practice before every appearance.

Crisis desk

A plan, a statement and a spokesperson within the first hour.

Press events & launches

Conferences, ceremonies and product launches designed for coverage.

Thought leadership

Columns, op-eds, podcasts and speaking for executives, scientists and experts.

Monitoring & analysis

Every article, broadcast and mention, with reach and tone, reported monthly.

As seen and heard inOn the record

All press, columns and podcasts →

NedeljnikRTSBlicBizLifeKlub PreduzetnicaInStoreApple PodcastsSpotify

How a story gets publishedFrom brief to broadcast

How every PR engagement runs, from the first meeting to measured coverage.

00:00Audit
Your coverage today, your reputation and the stories you can tell.
00:15Angle
Key messages, spokespeople and target media, agreed with you.
00:30PublishOn air
Releases, interviews, features, events and social media.
00:45ReportPlayback
Every mention with reach and tone, and the plan for the next quarter.

Strategic Scope Finder Strategic Scope Engine

Select your immediate business priority to view our tailored execution blueprint and connect directly with our founding strategists.

RECOMMENDED BLUEPRINT · IMMEDIATE ACTIVATION

Executive Media Placement & Editorial Visibility

Full-service media relations connecting your company to key editors, television producers, and business publications across Serbia and the Western Balkans.

Strategy Lead Marija Trivić (25+ yrs journalism & PR)

Turnaround / First Pitch Within 48 hours of onboarding

Core Channels National TV (RTS), Business press (Blic, BizLife, Nedeljnik), Industry media

Key Deliverables:

Editorial angle & newsworthy narrative formulation
Spokesperson key message briefing & camera rehearsal
Direct outreach to verified desk editors & producers
Live clipping, sentiment tracking & reach reporting

Discuss via WhatsApp Book Strategy Call

Official register · 42 verified accounts Live network roster · 42 verified accounts

Trusted by Brands, Institutions & Leaders Trusted by Brands, Institutions & Leaders

From global consumer brands to public institutions, EU programmes and cultural foundations.

Beauty & Consumer Food & Beverage Health & Pharma Auto & Industry Business & Finance Public Sector & EU Culture & Media

Every logo in its original colours: global consumer brands, public institutions, EU programmes, culture and the people we represent.

See how these partnerships translate into national coverage in Selected Case Work ↓ See campaign playbacks in Selected Case Work ↓

Selected Case Work

Real client activations, media events and growth delivered for market leaders.

Brand Activation & Influencer Gathering

Ergobaby

Curated outdoor family experience & influencer gathering at historic Oplenac estate.

Challenge: Introduce Ergobaby ergonomic carriers to young parents and top-tier lifestyle creators in an authentic outdoor atmosphere.
Strategy: Experiential event design in Oplenac forest park, curated creator guest list, and live hands-on ergonomics masterclass.
Result: 100+ parent & creator attendees, 450K+ organic impressions, and widespread regional social engagement across Serbia.

HGP building materials and technical presentation lineup

Corporate Launch & Technical Showcase

HGP Prezentacija

Live technical presentation and masterclass for HGP premium building coatings & Wagner spray systems.

Challenge: Demonstrate superior application speed and coating durability of HGP products directly to commercial contractors and master applicators.
Strategy: Technical keynote, executive interview, and live wall coating demonstration on-site with real-time Q&A and video documentation.
Result: Direct engagement with 80+ regional contractors, high conversion into commercial distribution, and video assets for regional sales teams.

Children and families painting birdhouses at Moja HGP kućica in Oplenac

CSR & Community Engagement

HGP na Oplencu

"Moja HGP kućica" community activation uniting families, children, and eco-initiatives.

Challenge: Position HGP as a socially conscious, family-oriented brand through active community participation and environmental care.
Strategy: Creative outdoor birdhouse painting workshop ('Bojenje kućica za ptičice'), social contest (@hgp.ns), and family gathering in Oplenac park.
Result: Hundreds of painted birdhouses installed across local parks, viral parent UGC on Instagram, and strong community goodwill.

EXCLUSIVE EXECUTIVE ASSESSMENT

Request a Confidential 48-Hour Media & AI Perception Audit

How is your company seen right now when top journalists research your market, or when buyers ask ChatGPT and Perplexity for recommendations? Our founding partners will conduct a complimentary audit of your brand's press footprint, search rankings, and AI assistant citations — with 3 concrete strategic actions to win your category.

Zero Cost, Zero ObligationAvailable for qualified enterprise, B2B, and high-growth brands.
Direct Founder ReviewPrepared personally by Marija Trivić and Stefan Ilić within 48 hours.
Actionable IntelligenceExact gaps in your press coverage, Google presence, and AI search answers.

Claim Your Free Audit → Request via WhatsApp Confidentiality guaranteed · 24h response confirmation

What the name means

IMPRSHR is short for Impression, Marketing, Public Relations, Sales and Human Resources: five disciplines, one senior team in Belgrade.

IImpressionPerception audit, Brand strategy, Web development, AI & GEO visibility MMarketingStrategic marketing, Digital marketing, Influencer marketing, Events PRPublic RelationsMedia relations, Crisis communication, Press and columns SSalesSales representation, Lead generation HRHuman ResourcesID Solutions call centre, Team training

Our own products

We launch and sell these ourselves, with the same marketing we offer our clients.

Diamond Clear bottle in front of a car — Diamond Clear
Car care
A 3-in-1 polish and restorer for clear coat, plastic trim and headlights.
See Diamond Clear

FlexyLED panel glowing in a car window — FlexyLED
Displays
A 32 × 32 cm flexible LED panel for car windows and shop fronts, controlled from your phone.
See FlexyLED

Questions people ask us

What does IMPRSHR stand for?

IMPRSHR stands for Impression, Marketing, Public Relations, Sales and Human Resources: the five things that decide how people see a company. One senior team covers all five.

Where is IMPRSHR based?

In Belgrade, Serbia. We work with clients across Serbia, the Western Balkans, the rest of Europe and the Middle East, in person and remotely.

Who leads IMPRSHR?

Marija Trivić leads public relations and media; she has more than 25 years in journalism and PR. Stefan Ilić leads web, search and AI visibility.

Can I hire you for just one service?

Yes. Many clients start with one letter, for example PR or a new website, and add others later.

How fast do you reply?

Within 24 hours on working days, from a senior person. In a crisis, call or WhatsApp +381 63 692 729.

Let's talk about your next impression.

A senior person replies within 24 hours, with honest first thoughts and next steps.

Open the contact form WhatsApp

hello@imprshr.com +381 63 692 729Belgrade, Serbia