Let's talk
  1. Home
  2. About

About IMPRSHR

Five letters, five disciplines, one senior team in Belgrade.

Let's talk

IMPRSHR is a Belgrade agency for Impression, Marketing, Public Relations, Sales and Human Resources, led by Marija Trivić and Stefan Ilić. We manage how a company is seen, talked about, bought from and represented.

What the name means

Five letters, five disciplines, one team.

The founders

No juniors and no hand-offs: you work with us directly.

Marija Trivić

Marija Trivić

Founder · Public relations and media

Marija has more than 25 years of experience in journalism and public relations. In 2012 she founded Marija Trivić Media Support & Consulting, which works on corporate communications, market entry and the promotion of scientists and thought leaders. She writes a column for Nedeljnik and has appeared on RTS. LinkedIn

Stefan Ilić

Founder · Web, search and AI

Stefan builds the websites, search visibility and AI presence for IMPRSHR clients, from code to campaign. He leads web development, SEO and generative engine optimisation. LinkedIn

Selected Case Work

Real client activations, media events and growth delivered for market leaders.

Ergobaby outdoor family and creator gathering at Oplenac
Brand Activation & Influencer Gathering

Ergobaby

Curated outdoor family experience & influencer gathering at historic Oplenac estate.

  • Challenge: Introduce Ergobaby ergonomic carriers to young parents and top-tier lifestyle creators in an authentic outdoor atmosphere.
  • Strategy: Experiential event design in Oplenac forest park, curated creator guest list, and live hands-on ergonomics masterclass.
  • Result: 100+ parent & creator attendees, 450K+ organic impressions, and widespread regional social engagement across Serbia.
HGP building materials and technical presentation lineup
Corporate Launch & Technical Showcase

HGP Prezentacija

Live technical presentation and masterclass for HGP premium building coatings & Wagner spray systems.

  • Challenge: Demonstrate superior application speed and coating durability of HGP products directly to commercial contractors and master applicators.
  • Strategy: Technical keynote, executive interview, and live wall coating demonstration on-site with real-time Q&A and video documentation.
  • Result: Direct engagement with 80+ regional contractors, high conversion into commercial distribution, and video assets for regional sales teams.
Children and families painting birdhouses at Moja HGP kućica in Oplenac
CSR & Community Engagement

HGP na Oplencu

"Moja HGP kućica" community activation uniting families, children, and eco-initiatives.

  • Challenge: Position HGP as a socially conscious, family-oriented brand through active community participation and environmental care.
  • Strategy: Creative outdoor birdhouse painting workshop ('Bojenje kućica za ptičice'), social contest (@hgp.ns), and family gathering in Oplenac park.
  • Result: Hundreds of painted birdhouses installed across local parks, viral parent UGC on Instagram, and strong community goodwill.

Company facts

NameIMPRSHR
Stands forImpression, Marketing, Public Relations, Sales, Human Resources
Based inBelgrade, Serbia
Working inSerbia, Western Balkans, Europe, Middle East
PR practice since2012 (Marija Trivić Media Support & Consulting)
LanguagesWebsite in 10 languages; we work in Serbian and English
PartnerID Solutions call centre (Human Resources)
Contact+381 63 692 729 (WhatsApp, Viber) · hello@imprshr.com

Clients

Brands, institutions and programmes we have worked with.

  • L'Oréal
  • L'Oréal Professionnel
  • Vichy Laboratoires
  • Schwarzkopf
  • Urban Decay
  • Ergobaby
  • Fjällräven
  • Terranova
  • NajNaj
  • Legend World Wide
  • Carlsberg
  • Carlsberg Srbija
  • Karađorđe Voda
  • Palanački Kiseljak
  • Hemofarm
  • 4U Pharma
  • Fiat
  • Meguiar's
  • Soft99
  • Nanopro Coatings
  • HGP Građevinski materijali
  • JFE Shoji
  • Sparkasse Bank
  • Daktela
  • Jadranka Grupa
  • Site d.o.o.
  • Mikroedra
  • GIZ
  • #EU za tebe
  • Fond za nauku Republike Srbije
  • For Women in Science
  • Koridori Srbije
  • bwegt
  • Opština Tivat
  • Opština Alibunar
  • FEST
  • CEBEF
  • BEMUS
  • Altteatar
  • Viasat World
  • Biljana Tipsarević
  • Stevo Mandić

Questions

What does IMPRSHR stand for?

IMPRSHR stands for Impression, Marketing, Public Relations, Sales and Human Resources: the five things that decide how people see a company. One senior team covers all five.

Where is IMPRSHR based?

In Belgrade, Serbia. We work with clients across Serbia, the Western Balkans, the rest of Europe and the Middle East, in person and remotely.

Who leads IMPRSHR?

Marija Trivić leads public relations and media; she has more than 25 years in journalism and PR. Stefan Ilić leads web, search and AI visibility.

Let's talk about your next impression.

A senior person replies within 24 hours, with honest first thoughts and next steps.

Open the contact formWhatsApp
hello@imprshr.com+381 63 692 729Belgrade, Serbia